WTF is digital marketing & how do I do it?

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Course Content

Branding & your website

  • Vision, mission and values
  • Customer personas, understanding the funnel
  • Introduction to graphic design and colour theory
  • Canva basics, logo considerations
  • Creating brand guidelines pt 1
  • Creating brand guideline pt 2
  • Design for social/ design for business
  • Domains and web hosting, website planning
  • WordPress terminology and settings
  • Themes, plugins, WordPress posts/ pages, legal pages & navigation
  • Intro to Elementor, building header, building footer & menu
  • Building your home page
  • Building About, contact & services pages
  • Building a blog and archive template page, ensuring responses, widgets overview
  • Gogole workspace, gmail, overview of apps
  • Building your brand and website

SEO (Search engine optimization)

Google analysis and tag manager

Social Media

Traffic

CRM (customer relationship management)

Stand alone units